10 years Apple Stores reason for secret meetings in US

 All over the US, everyone working in an Apple store has to be present at an important meeting on Sunday 22 May at 7 in the morning. The (very) early hour and the fact that this meeting coincides with the tenth anniversary of Apple's retail activities stir some speculation: Apple will probably not let this anniversary go unnoticed. 

 

A world of rumours...

Apple aficionado websites are full of rumours, almost all derived from the story that 10 to 15 people per store “would” have to work the night of 21 and 22 May. Their mobile phones “would” be confiscated and put in a locked room, they “would” have to sign a non-disclosure agreement so they could not reveal anything and they “would” also have received an encrypted zip-file – and only receive the password to open it on Saturday. 

 

...but nothing is certain, except...

It is possible that Apple wants to give its employees extra training for the predicted new updates for iCloud or MobileMe, but many a fan hopes for the release of a novelty – or an important upgrade for something that already exists, to celebrate Apple retail's 'birthday' today. As for now, nothing is certain – except for Apple's capability to create a worldwide buzz among its followers. 

 

 All over the US, everyone working in an Apple store has to be present at an important meeting on Sunday 22 May at 7 in the morning. The (very) early hour and the fact that this meeting coincides with the tenth anniversary of Apple's retail activities stir some speculation: Apple will probably not let this anniversary go unnoticed. 

 

A world of rumours...

Apple aficionado websites are full of rumours, almost all derived from the story that 10 to 15 people per store “would” have to work the night of 21 and 22 May. Their mobile phones “would” be confiscated and put in a locked room, they “would” have to sign a non-disclosure agreement so they could not reveal anything and they “would” also have received an encrypted zip-file – and only receive the password to open it on Saturday. 

 

...but nothing is certain, except...

It is possible that Apple wants to give its employees extra training for the predicted new updates for iCloud or MobileMe, but many a fan hopes for the release of a novelty – or an important upgrade for something that already exists, to celebrate Apple retail's 'birthday' today. As for now, nothing is certain – except for Apple's capability to create a worldwide buzz among its followers. 

 
Questions or comments? Please feel free to contact the editors


Everything costs 3 dollars in Brandless web shop

19/07/2017

Two American entrepreneurs have come up with an interesting new formula. Everything in their web shop, called Brandless, is priced at three dollars. The price is that low because they have cut a lot of costs.

Dutch eCommerce industry faces shortage of employees

17/07/2017

Dutch eCommerce companies struggle to find sufficient employees to handle the industry’s growth. More than half of the companies have job openings that can hardly be filled.

Alibaba launches its own intelligent speaker

05/07/2017

Chinese Alibaba has now also entered the intelligent speaker market, following Amazon, Apple and Google. Its main attraction is that the speaker is a lot cheaper than the competition. A small group can now trial the device for one month.

Media-Saturn wants to turn back Redcoon acquisition

27/06/2017

Media-Saturn has adopted a very peculiar strategy to get web shop Redcoon’s losses to disappear. It filed a lawsuit to retroactively cancel its 2011 acquisition.

Europe hands Google record fine

27/06/2017

According to the European Commission, Google took advantage of its market position to more prominently feature its own products in the search results. The fine is an astonishing 2.42 billion euro.

Metro Group invests in mobile payment solution

27/06/2017

German Metro Group invested in British start-up Yoyo Wallet, a rapidly-growing European mobile payment service. Together with other companies, Metro Group invested 14 million euro in Yoyo Wallet.

Back to top