Women all over the globe can testify: shopping is a lot less fun when you have to drag a whining toddler behind you. Having to drag a recalcitrant man behind you can be even worse... luckily, Ikea has found a solution that works well for both.
Mänland gives women 30 minutes of shopping freedom
The ball pool has been a success story to keep children busy for decades; now an Australian Ikea store has developed a similar idea for men. The new Egg of Columbus is called Mänland and features Xbox consoles, table football tables, pinball machines, free hot dogs and sports games on TV.
Much like for their children left in Småland, women receive a buzzer to remind them to collect their husbands when they're done shopping. Quite surprisingly, this buzzer already sounds after 30 minutes, both defeating its purpose to let women shop in freedom and (probably) annoying men who can only watch 30 minutes of football.
Real trial or stunt for Fathers' Day?
Mänland has been “on trial” for four days during Fathers' Day weekend, which is celebrated on the first Sunday of September in Australia. It is not certain if the initiative will be prolonged: it might well be a huge (and successful) marketing stunt.