Axe, Unilever's successful men's cosmetics brand, will change its marketing approach. Farewell macho clichés and say hello to the most diverse shapes of manliness. Social media reactions are overwhelming.
Convenience store chain DA Retailgroep joins V&D Group and Macintosh Retail Group as it has also asked the court in Amsterdam to grant its request for suspension of payment. All of the chain's stores will remain open.
Razor blade brand Gillette has launched the Gillette Shave Club, a subscription service that will home-deliver razor blades at fixed times. The Netherlands will be the first European country to enjoy the service.
Procter & Gamble's turnover has dropped extensively over the past quarter, so much so that it was the largest turnover drop in the past 7 quarters. The strong dollar has also had its impact on turnover.
Nivea's parent company Beiersdorf has decided to halt its entire European Nivea Travel Retail activity because of disappointing results. Its non-European travel retail branches will continue as planned.
For the first time in three quarters, American cosmetics firm Estée Lauder saw its net turnover drop. The strong dollar had a huge impact, but the demand for its skin care products also dropped overall.
Cosmetics firm Coty has performed better in the fourth quarter than analysts had expected. It revealed a nice profit, which is much better than the loss it had to endure in the same time frame last year.