Kellogg's and Seven Bro7hers Brewery are collaborating to make three different kinds of beer from three different kinds of cereal: Rice Krispies, Corn Flakes and Coco Pops.

German shoe giant Adidas has suffered a painful defeat against its much smaller Belgian competitor Patrick (owned by the Shoe Branding company), as the EU General Court decided three stripes in any direction are famous not enough to constitute a protected trademark.

In a Belgian hypermarket that was forced to decrease in size, French retail chain Carrefour has opened its first Carrefour Café. That concept merges a convenience store with features of a restaurant, and will also be introduced in other locations.

British supermarket giant Tesco will venture into premium convenience stores, robots and plant-based food. These are just some of the priorities for future growth, according to the retailer.

Is Amazon's German marketplace worth 10 billion euros? The platform seller may have given away its German turnover by accident, but the company denies the figures.

In most European countries the costs of shoplifting are stagnating, but in Belgium they are on the rise again. Especially supermarkets are a target. Belgian retailers lost 900 million in thefts, their Dutch colleagues saw double that amount disappear.

Discounter Aldi has almost doubled its Fairtrade turnover to become the largest retailer in the Fairtrade market in Belgium, with a market share of 16 % - compared to just 10 % the year before. Bananas and roses are the fastest growing products.

Thanks to the use of sustainable resources and production methods, C&A has managed to further reduce its ecological footprint. The retailer aims to increase its organic and recycled cotton use and to produce Cradle to Cradle-certified clothing.

A study by American management consulting firm A.T. Kearney says the world's total 'meat' consumption will evolve to mainly consist of cultured meat and meat alternatives in the next twenty years. Traditional meat will fall to a market share of just 40 %.

Graham Harris has been confirmed as CEO at Dutch online department store Wehkamp. Harris had been CEO 'ad interim' after the departure of Piet Coelewij in April.

Irish clothing discounter Primark has doubled the size of its best performing store worldwide, at the Rue Neuve in Brussels.

Belgian Colruyt Group has largely managed to meet expectations for its financial year 2018/19, but operational margins are under pressure from rising costs. The leader in the Belgian supermarket branch has managed to expand its market share, despite tough competition.

A small consolation after the tragic loss of its figurehead Karl Lagerfeld, but Chanel has performed exceptionally well last year. The company's turnover is approaching the milestone of ten billion euros, 12.5 % more than the year before.

Westvleteren, a Belgian Trappist beer of which the 12 variety is often considered as the best in the world, is notoriously hard to come by as you had to phone in advance and then collect a maximum of two crates. However, the monks will now start selling it online.

Swedish fashion giant H&M has seen growth for the fifth consecutive quarter, as turnover rose by 11 %. Still, there is much work left to be done, as the chain readily admits.

Carrefour has opened its own version of Amazon Go in its head office in Massy (near Paris), where the chain is trying out facial recognition and registerless shopping.

Amazon is to close its meal delivery service Amazon Restaurants this month. Heavy competition from Uber Eats and DoorDash had made the service unsaveable, but Amazon has already found a replacement.

The Belgian e-commerce sector keeps on growing: during the first three months of 2019, online turnover went up 8 % as the number of online purchases even rose 18 %. Beauty products are the fastest growing sector in the online trade of physical products.

Toy manufacturer Mattel has rejected a takeover bid from American competitor MGA Entertainment for the second time, even though Barbie has certainly seen better days.

The blurring trend continues: French supermarket giant chain Carrefour has opened its first restaurant in Paris. Officially, 'Bon Appétit!' is only a test, but if this establishment becomes a success, more will inevitably follow.

The German ministry for the environment wants to bring an end to the destruction of unsold and returned products. Currently, four procent of all returned goods end up as rubbish.

German discounter Lidl wants to open more than forty new stores in London alone in the next five years, an ambition that comes with a price tag of half a billion pounds (560 million euros).

CEO Alan Jope thinks Unilever should widen its brand portfolio, as society diversifies and it becomes increasingly difficult to be relevant to a large number of people.

Belgian supermarket chain Delhaize hopes to expand its current e-commerce service to its 400 franchise stores and has started a same-day delivery test in five of those stores.

Spanish fashion giant Inditex (Zara, Bershka, Massimo Dutti) has increased its sales figures by 5 % in the past quarter, clearly bucking the trend of struggling clothing stores.

British department store chain Debenhams is implementing an intense recovery plan with some vigour: fifty stores will have to close, thirty others will be downsized.

The only way for the Dutch branch of Hudson's Bay to get rid of its overly expensive and very long-running rental contracts would be bankruptcy, as the chain's odds of survival are looking slim no matter what.

E-commerce continues its double-figure growth in Europe: online turnover this year is expected to climb 13 % to 621 billion euros as many people's fear to buy online is clearly evaporating.

Canadian Hudson’s Bay Company wants to leave Europe and the stock exchange. The Dutch stores are an exception and remain part of the company - for now.

French electronics chain Boulanger has acquired its Belgian rival Krëfel, including Hifi International from Luxembourg. The new group aims for market leadership in all three of the countries.

Cigarettes have become an increasingly rare sight on store shelves, with several chains choosing to stop tobacco sales voluntarily. In the United States, Beverly Hills even is the first place to ban the selling of tobacco altogether.