Supergroup appoints new e-commerce director

Internet sales up 25 %

Jon Wragg arrives at Supergroup at a pivotal time, because its clothing brand Superdry is conquering the European mainland, with a strong online presence. The past 6 months, the online sales grew 24 %, partly thanks to new web shops in Switzerland, Spain and Italy. Outside of Europe, it has also opened a Canadian web shop.

Wragg joined Asda in 2006 as a commercial director, responsible for the worldwide purchasing strategy and the development of in-house fashion and accessory brand George. After an internal reshuffle, he became Asda’s customer director in December 2013.

He was also responsible for the ‘app’ and ‘click & collect’ strategy at Asda’s and helped guide the company to a multichannel approach, but will now succeed Chris Griffin at Supergroup. Chris Griffin has spent 4 years with Supergroup.