H&M has relaunched its webshop aimed at the Dutch market. The online shop has been fully integrated in the current website. Previously people were redirected to a seperate domain to shop online at H&M.
The Netherlands are next in a series of countries to undergo these changes. A spokesperson for H&M told Twinkle that shopping experience and functionality have also been improved. 'But the most important thing is, that webshop and website are no longer seperate domains, but have the same look and feel', the spokesperson said.
Netherlands were the first country to be able to shop online with H&M outside Scandivia.