A third of Dutch online purchases happens on mobile device

http://www.shutterstock.com/nl/pic-320117342/

In the fourth quarter of 2015, the Dutch consumer has used his mobile device for more than a third of his online purchases, according to ad technology company Criteo's State of Mobile Commerce report.

Target personal experience

The study looked at 1.7 billion transactions with 3,300 companies worldwide, which showed that mobile devices are a popular means to acquire items online. Only Japan, the United Kingdom, South Korea and Australia do better than the Netherlands. Tablets and smartphones have about an equal share of online purchases, while the smartphone clearly dominates in most other countries. 

 

Criteo says companies should focus more on mobile apps as they generate more money than a mobile-enabled website. An app provides a more personal experience and the threshold for online purchases is much lower than with a website.

 

The company also points out that the majority of purchases are not done on a single device, but that multiple devices are in play. This means that a customer may view an article on a regular website and then order it through the app. To increase conversion, companies need to focus more on the customer's personal experience.

Questions or comments? Please feel free to contact the editors


Gerelateerde items

27/06/2016

Amazon is adding dozens of new brands to its Amazon Dash service, a device that allows customers to order on Amazon at the click of a button. Despite its efforts, very few consumers actually use Amazon Dash.

21/06/2016

Walmart has signed a deal with JD.com: the American retailer willl get 5 % of the Chinese online retailer's shares in return for Yihaodian, Walmart's online marketplace in China.

21/06/2016

Amazon announced it will open a third book store in the United States this fall. Location: the Washington Square shopping mall in Tigard, near Portland (Oregon).

16/06/2016

Amazon has launched Amazon Prime Now, which delivers orders within the hour, in Paris this morning. Amazon customers can use the service in the Parisian city centre and 21 suburbs.

14/06/2016

Apple is to introduce its mobile payment service Apple Pay in several web shops soon, but only for users who use Apple's browser Safari. Aside from web shops, the company will expand Apple Pay into other European countries as well.

14/06/2016

Chinese online giant Alibaba has no plans to slow down the company's growth: the company want to double its transaction volume by 2020, up to 6 trillion yuan (800 billion euro).

13/06/2016

Chinese eCommerce giant Alibaba continues its Benelux expansion and has attracted Jack Peters to become its business development director.

13/06/2016

American Amazon plans to compete with Spotify, Apple Music and Google Play Music soon, as the online retailer is currently preparing its own music streaming service.

10/06/2016

British online electronics seller, AO World, managed a 25.7 % turnover growth in the past fiscal year, up to 559.2 million pounds (712.6 million euro). Its Dutch launch was also encouraging, the company revealed.

09/06/2016

If Adidas customers in Berlin use Zalando for their purchase, the sports brand will ship those orders from its flagship store (on the Tauentzienstraße) on the very same day. If the order is made before 15h, then it will be delivered between 19h and 21h on the same day, thanks to the Zipcart app.

08/06/2016

British fashion retailer New Look achieved a decent 5.4 % growth in the past fiscal year (which ended on 26 March 2016), partially thanks to its improved eCommerce performance, up 27.9 %.

08/06/2016

Japanese Rakuten has decided to close several of its European online marketplaces, namely England and Spain. It will now focus on its German and French activities.

Back to top