A third of Dutch online purchases happens on mobile device

http://www.shutterstock.com/nl/pic-320117342/

In the fourth quarter of 2015, the Dutch consumer has used his mobile device for more than a third of his online purchases, according to ad technology company Criteo's State of Mobile Commerce report.

Target personal experience

The study looked at 1.7 billion transactions with 3,300 companies worldwide, which showed that mobile devices are a popular means to acquire items online. Only Japan, the United Kingdom, South Korea and Australia do better than the Netherlands. Tablets and smartphones have about an equal share of online purchases, while the smartphone clearly dominates in most other countries. 

 

Criteo says companies should focus more on mobile apps as they generate more money than a mobile-enabled website. An app provides a more personal experience and the threshold for online purchases is much lower than with a website.

 

The company also points out that the majority of purchases are not done on a single device, but that multiple devices are in play. This means that a customer may view an article on a regular website and then order it through the app. To increase conversion, companies need to focus more on the customer's personal experience.

Questions or comments? Please feel free to contact the editors


26/05/2016

Suitsupply has faith in the power of WhatsApp and its Chinese equivalent, WeChat. Both could be an exclusive sales channel, according to marketing director Martijn van der Zee during his E-Commerce Live! panel talk in Amsterdam.

19/05/2016

Carrefour and French bank BNP Paribas have developed a free payment app together, called Wa!. Customers can use the app to do mobile payments, keep track of their loyalty cards and take advantage of coupons.

19/05/2016

According to eBay and Myer, they have created a world's first: consumers can visit a web shop completely hands-free thanks to a virtual reality application. Is it a gimmick or the future of shopping?

18/05/2016

Online retailer Amazon's CEO, Jeff Bezos, indicated the company wants to open more physical stores in the future, alongside a further expansion of subscription service Prime's features. 

18/05/2016

Chinese online giant Alibaba's founder, Jack Ma, will no longer be present at the International Anticounterfeiting Coalition's conference (IACC). He was supposed to give the keynote speech, but decided to call it off.

17/05/2016

Several sources indicate Google is working on an Amazon Echo competitor, a speaker that gives its users - through voice commands - the opportunity to perform a range of tasks, like online searches.

11/05/2016

Will Chinese internet giant Alibaba consider its Benelux office a mere footnote in its existence or is there a reason for this specific move? In any case, the Chinese market has a huge appetite for any Western brand product.

10/05/2016

The world's largest internet retailer, Alibaba Group, will open an office in Amsterdam to guide Benelux-based companies to the Chinese market. Former Blokker CEO Roland Palmer will lead Alibaba Group's Benelux operations.

09/05/2016

Taxi service Uber has found a new way to entice consumers to use their service: it now collaborates with retailers to offer free rides to its customers.

09/05/2016

Korean electronics manufacturer Samsung has launched a payment service for its Smart TVs. With Samsung Checkout, users can go through an entire payment process with their remote control. From the start, the service is available in 53 countries. 

06/05/2016

In the first quarter of 2016, Chinese online giant Alibaba's turnover grew nearly 40 %, which means it trumps expectations and shows that it is not bothered by China's slower growth.

04/05/2016

American online retailer Amazon wants to assist European sellers with their logistical process, whenever orders have to go across borders. These products will then be available in Amazon's distribution centers.

Back to top