Irish retailers expect €250 million bonus from Euro 2012

In Ireland, not only football fanatics look forward to Euro 2012, but retailers do as well. The mere participation of the Boys in green to the championships would result in a 250 million euro bonus for the Irish retail sector – even excluding the revenues from pubs.

Many expect over 30% increase

Over half of the Irish retailers (55%) think their sales will increase during the summer, and 30% among them think this increase will be one of 30% or more. Televisions, sportswear and takeout food are thought to be the best selling items.

 

A nice side-effect for the long summer full of sports will be that many bored people will be trying to be out of home as much as possible. As there will be sports on TV almost every day for over three months, shopping centres will be very willing to welcome Irish women for some 'retail therapy'.

 

Euro 2012 more important than London Olympics

Irish retailers specifically point to Euro 2012 as the reason for their positive expectations: the tournament in Poland and the Ukraine scored best in the list of “most significant sports tournaments for increasing retail sales activity”. The European Rugby Cup, Rugby World Cup and FIFA World Cup also score very high – but surprisingly – the Olympic Games carry the wooden spoon in this division.

 

The slightly optimistic question “What if Ireland reaches the final” resulted in an expected extra 18 million euro on top of the 250 million. While the scenario is highly unlikely, surprises – even big ones like this – are never to be fully excluded...

 

Questions or comments? Please feel free to contact the editors


05/02/2016

Hasbro and Mattel, two major American toy manufacturers, are apparently considering a merger, according to an anonymous source who told press agency Bloomberg. The goal is to obtain a better position to compete with Danish Lego.

03/02/2016

French luxury concern LVMH has managed a record turnover in 2015, thanks to its better performance in both Europe, the United States and Japan. Other Asian countries proved more difficult.

01/02/2016

West Flemish Bekaert Textiles has acquired its (equally West Flemish) competitor, DesleeClama. The two textile companies are the self-proclaimed worldwide leader when it comes to the manufacturing and sale of mattress fabrics.

01/02/2016

Jef Colruyt, Colruyt Group's CEO, said he wants rules about the composition of household products. He fears customers will be tempted by cheap but, according to him, inferior products offered by price breakers.

27/01/2016

Procter & Gamble says its second quarter was decent after core business turnover increased again, partially because of price hikes. Previously, the company managed to offload underperforming brands.

27/01/2016

The Polish government seeks to attract 2 billion zloty (448 million euro) with a new retailer tax which is primarily focused on foreign retailers like Tesco and Schwarz Group (Lidl).

21/01/2016

Optician company Grandvision, Pearle and Eyewish' parent company, experienced a 4.1 like-for-like turnover growth. That is slightly below last year's like-for-like turnover growth, which reached 4.3 %.

15/01/2016

Optics chain Specsavers will invest heavily into its expansion plans with the goal to open a new store every month for the next three years. It will allocate 5 million euro for this plan.

15/01/2016

The European Commission has judged that the Uplace shopping mall project did not receive any state support, after the city of Leuven had filed a complaint in that regard.

14/01/2016

Toilet store chain 2theloo has opened its largest European store in Berchem, Luxembourg, located at the Shell gas station alongside the E25 highway towards Luxembourg city. It also happens to be the largest Shell gas station in the world.

14/01/2016

The Belgian and Dutch corrugated cardboard industry have joined forces to become the Corrugated Benelux Association with a main office in Brussels.

14/01/2016

Store chain Veritas is looking for a Store Manager for a new store, according to a post on its website. Not remarkable in itself, but the new store manager will have to work in the company's new store in France.

Back to top