Sephora fans can share photos through app

  • Written by 
  • Published in Cosmetics
  •   
Featured Sephora fans can share photos through app

French cosmetics brand Sephora has enabled photo sharing through its iPhone app through the Beauty Board function: this "should strengthen the bonds between the fans through an online community".

“Strengthen brand loyalty"

Beauty Board enables consumers to take and upload pictures to the board, where others can view the images, giving them inspiration for their own creations. Each picture will explain the techniques used and which Sephora products may help in creating the same feeling. Obviously, these products can immediately be purchased through the app.

 

"Sephora sees mobile not only as a device to purchase on, but a device which can assist and enrich the user’s experience with the brand", Esha Shah, strategy manager at American marketing firm Fetch told Mobile Commerce Daily. "Adding a social component into the user experience is a smart move because it gives their consumers a new and more organic way to interact with the brand."


Questions or comments? Please feel free to contact the editors
Sephora aims to open 100 new stores per year

Sephora aims to open 100 new stores per year

15/10/2014

French cosmetics chain Sephora aims to open some 100 new stores per year for the next 5 years. That way, it hopes to achieve its ambition of a 10 %...

Chanel sells cosmetics brand Bourjois to Coty

Chanel sells cosmetics brand Bourjois to Coty

09/10/2014

French luxury group Chanel will sell its cosmetics brand Bourjois to perfume manufacturer Coty in return for 4.2 % of the American company's shares. In total, Chanel will get 15...

Largest Lush store on Oxford Street

Largest Lush store on Oxford Street

23/09/2014

Cosmetics firm Lush has rented an 880 sqm store on Oxford Street (London) and it will become Lush's largest store in its 20-year history.

Liz Bennett no longer with Lush

Liz Bennett no longer with Lush

29/08/2014

It has been revealed that Liz Bennett, co-founder of Lush, had left the company in May. She pulled out of the company that has become known for its hand-made cosmetics.

Worst quarter ever for Elizabeth Arden

Worst quarter ever for Elizabeth Arden

20/08/2014

American cosmetics group Elizabeth Arden has finally found a new investor, which was needed after a record dive in turnover in its last quarter. In the past quarter, it has...

Another excellent year for cosmetics giant Estée Lauder

Another excellent year for cosmetics giant Estée Lauder

18/08/2014

American cosmetics giant Estée Lauder has had another excellent year, with both net profit and turnover going up. Its fourth quarter broke every record, its New York main office said.

Ecover changes product design

Ecover changes product design

18/08/2014

Belgian Ecover has changed the design of its entire product range to improve visibility and to create more turnover with environmentally conscious consumers.

Beiersdorf turnover growth in first half of 2014

Beiersdorf turnover growth in first half of 2014

11/08/2014

Beiersdorf, the company which owns Nivea among others, managed a 5 % turnover growth in the first half of 2014 with its largest growth in Africa, Asia and Australia.

Pour Vous expands through DA's

Pour Vous expands through DA's

10/08/2014

Perfume chain Pour Vous will expand through 5 former DA stores after it has struck a deal with its 5 different owners.

L'Oréal fails to reach expectations

L'Oréal fails to reach expectations

05/08/2014

Cosmetics firm L'Oréal has not reached analysts' expectations in the second quarter of 2014, mainly because of a lower demand in the United States.

Several DA stores have become D.I.O. stores

Several DA stores have become D.I.O. stores

03/07/2014

Drugstore chain D.I.O. has expanded its reach with another 7 stores, all former DA Retail stores. DA Retail is currently embroiled in a discussion with several franchisees.

DA and group of franchisees clash

DA and group of franchisees clash

28/06/2014

Drugstore chain DA is currently clashing with a part of its franchisees over how its new company concept should be implemented. Several franchisees apparently already cancelled their agreement.