Sephora fans can share photos through app

  • Written by 
  • Published in Cosmetics
  •   
Featured Sephora fans can share photos through app

French cosmetics brand Sephora has enabled photo sharing through its iPhone app through the Beauty Board function: this "should strengthen the bonds between the fans through an online community".

“Strengthen brand loyalty"

Beauty Board enables consumers to take and upload pictures to the board, where others can view the images, giving them inspiration for their own creations. Each picture will explain the techniques used and which Sephora products may help in creating the same feeling. Obviously, these products can immediately be purchased through the app.

 

"Sephora sees mobile not only as a device to purchase on, but a device which can assist and enrich the user’s experience with the brand", Esha Shah, strategy manager at American marketing firm Fetch told Mobile Commerce Daily. "Adding a social component into the user experience is a smart move because it gives their consumers a new and more organic way to interact with the brand."


Questions or comments? Please feel free to contact the editors
Diaper manufacturer Ontex can thank low resource prices

Diaper manufacturer Ontex can thank low resource prices

29/07/2015

Low resource prices have helped Ontex, a diaper manufacturer from Buggenhout in Belgium, to create higher margins in the first half of 2015, wihch has in turn helped boost its...

Unilever left feeling blue after Beiersdorf court case

Unilever left feeling blue after Beiersdorf court case

10/07/2015

Can Unilever use the colour blue for its Dove product range, or can only Nivea do that, like its manufacturer Beiersdorf claims? The German consumer will get to decide, after...

Coty doubles in size after partly P&G acquisition

Coty doubles in size after partly P&G acquisition

06/07/2015

Coty, mainly known for its perfumes, is very close to a deal with Procter & Gamble to acquire its perfume and cosmetics companies. Once the 12 billion dollar (11 billion...

Beiersdorf's 2020 sustainability goal already surpassed

Beiersdorf's 2020 sustainability goal already surpassed

03/07/2015

When German cosmetics firm Beiersdorf launched its "We care" strategy three years ago, the goal was to lower its CO2 emissions by 30 % by 2020. The Nivea manufacturer has...

Unilever launches platform for women

Unilever launches platform for women

30/06/2015

Cosmetics giant Unilever and media company Vice are to launch a platform for women together, which is intended to "create a real dialogue" between Unilever and its female customers, as...

Unilever acquires Dermalogica

Unilever acquires Dermalogica

26/06/2015

British-Dutch Unilever has acquired skin care brand Dermalogica, launched in 1986 by Jane and Raymond Wurwand, who have now decided to sell their company.

Supermarkets accept fines up to 36 million euro in cartel case

Supermarkets accept fines up to 36 million euro in cartel case

23/06/2015

Several Belgian supermarket chains and a number of cosmetics manufacturers have signed a transaction declaration presented by the Investigation and Prosecution Office of the Belgian Competition Authority. In it, they...

Henkel and Coty interested in parts of P&G

Henkel and Coty interested in parts of P&G

10/06/2015

Both Henkel and Coty have tabled an offer for parts of Procter & Gamble, which is currently selling off assets it has labeled as "non-essential".

Rituals starts its conquest of France

Rituals starts its conquest of France

02/06/2015

Dutch cosmetics chain Rituals has opened its first French boutique in Paris and it will add another 2 in Paris before the end of the year, while it also has...

No IPO, but new owner for Douglas

No IPO, but new owner for Douglas

02/06/2015

The German perfumery chain Douglas will not be heading to the stock exchange, as its owner Advent International has sold the chain to British investment fund CVC Capital Partners.

Natural shampoo sales grew most in shampoo branch

Natural shampoo sales grew most in shampoo branch

01/06/2015

According to research from market researcher Lucintel, the worldwide shampoo market will have a 25.73 billion dollar (23.58 billion euro) turnover by 2019, with every subsection of the market enjoying...

Record fine or settlement in supermarket cartel case?

Record fine or settlement in supermarket cartel case?

01/06/2015

Allegedly, there will be a ruling on the cartel case implicating 17 Belgian supermarkets and manufacturers. According to Bloomberg, the fine could be as high as 600 million euro, although...