Irish retailers expect €250 million bonus from Euro 2012

  • Written by 
  • Published in General
  •   
Featured Irish retailers expect €250 million bonus from Euro 2012

In Ireland, not only football fanatics look forward to Euro 2012, but retailers do as well. The mere participation of the Boys in green to the championships would result in a 250 million euro bonus for the Irish retail sector – even excluding the revenues from pubs.

Many expect over 30% increase

Over half of the Irish retailers (55%) think their sales will increase during the summer, and 30% among them think this increase will be one of 30% or more. Televisions, sportswear and takeout food are thought to be the best selling items.

 

A nice side-effect for the long summer full of sports will be that many bored people will be trying to be out of home as much as possible. As there will be sports on TV almost every day for over three months, shopping centres will be very willing to welcome Irish women for some 'retail therapy'.

 

Euro 2012 more important than London Olympics

Irish retailers specifically point to Euro 2012 as the reason for their positive expectations: the tournament in Poland and the Ukraine scored best in the list of “most significant sports tournaments for increasing retail sales activity”. The European Rugby Cup, Rugby World Cup and FIFA World Cup also score very high – but surprisingly – the Olympic Games carry the wooden spoon in this division.

 

The slightly optimistic question “What if Ireland reaches the final” resulted in an expected extra 18 million euro on top of the 250 million. While the scenario is highly unlikely, surprises – even big ones like this – are never to be fully excluded...

 


Questions or comments? Please feel free to contact the editors
Metro and Auchan enter international purchasing partnership

Metro and Auchan enter international purchasing partnership

24/10/2014

Metro Group and Auchan have just announced the launch of a new international purchasing alliance with two particular goals: the purchase of international FMCG (fast-moving consumer goods) brands and brand-less...

First Dutch halal convention next year

First Dutch halal convention next year

23/10/2014

Eindhoven will host the first Dutch halal convention next year. According to the organizers, the Netherlands are the perfect location for a European convention of this type.

Office Depot scraps 1,100 European jobs

Office Depot scraps 1,100 European jobs

21/10/2014

American store chain Office Depot plans to scrap 1,100 European jobs as a part of a restructuring, that will also lead to several store closures in Europe.

Retail design guru Rodney Fitch passed away

Retail design guru Rodney Fitch passed away

21/10/2014

British retail guru Rodney Fitch has passed away on Monday, surrounded by his family. The retail design professor, who appeared on RetailDetail Night last year, lost his battle against cancer.

Strikes at Delhaize after pay cuts leak out

Strikes at Delhaize after pay cuts leak out

17/10/2014

103 of the 138 Delhaize's own stores have decided to close today as the employees protest the board's proposed restructuring.

Colruyt opens third store in Luxembourg

Colruyt opens third store in Luxembourg

15/10/2014

Belgian discounter Colruyt has opened its third store in the Grand Duchy of Luxembourg in the city of Sanem, just a few kilometers from the Belgian and French border.

America and Europe spur LVMH's increased sales

America and Europe spur LVMH's increased sales

15/10/2014

French luxury group LVHM has increased its third quarter 2014 turnover by 5.7 % to 7.388 billion euro, mainly because of excellent European and American sales. Asian sales were more...

Kruidvat Benelux appoints Johan Boeijenga as COO

Kruidvat Benelux appoints Johan Boeijenga as COO

15/10/2014

Johan Boeijenga is Kruidvat Benelux' new COO and will succeed Ignace Van Poecke, who has announced he wants to dial back his involvement in parent company A.S. Watson.

National strike in Belgium on 15 December

National strike in Belgium on 15 December

15/10/2014

The three largest Belgian labour unions (ACV/CSC, ABVV/FGTB and ACLVB/CGSLB) have announced they will jointly go on strike on 15 December to protest against the proposed cost-cutting measures from the...

Irish government prepared to deal with tax loophole

Irish government prepared to deal with tax loophole

15/10/2014

According to The Wall Street Journal, the Irish government has agreed to phase out several tax structures that international internet companies use to save millions.

Hema "best newcomer in the UK"

Hema "best newcomer in the UK"

14/10/2014

The UK Trade & Investment has elected Dutch chain Hema as the "Best newcomer in the English market", partly because of its popular paprika potato chips, syrup waffle and its...

Facebook's Chief Creative Officer comes to Digital First

Facebook's Chief Creative Officer comes to Digital First

14/10/2014

Mark D'Arcy, Facebook's Chief Creative Officer, will be the opening speaker at Digital First in Brussels. He will lead the audience through his keynote "Creativity on Facebook".