Not only Belgian retailers (like Delhaize) struggle with the rise of discounters, as British giants Tesco and Morrisons have to react as a result of the price war.
Even though the European economic situation seems to improve, discounters will keep growing and according to a recent report, the Schwarz Group (Lidl's parent company) will become the largest group in Western European food retail by 2018.
2.5 billion euro's worth of sustainable food has been sold in the Netherlands in 2013 with more than half sold through supermarkets.
Commercial director Jacco van Ham has left Vomar Voordeelmarkt as he feels it is time for a new phase in his career.
The world championship football has come at the right time for Dutch supermarkets as they have managed an additional 11 million euro in turnover because of the Dutch football team.
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