House of Fraser opens physical stores for online shoppers

  • Written by 
  • Published in Fashion
  •   

British retailer House of Fraser is experimenting with a 'buy and collect' format, a place where customers can try on the clothes they ordered online before taking them home. The chain has two such stores so far, in Liverpool and Aberdeen.

Physical services for web customers

The choice for these cities came after a surge in online orders - especially from Liverpool, where the department store chain had no physical branch. From now on, customers can not only collect their orders at a convenient moment, they can also check if their size and colour are correct. If this is not the case, they can either change sizes if necessary or even get an instant refund.

The new 'buy and collect'-concept is aimed at cities where House of Fraser is not yet present with a 'real' store. The chain does not intend to turn the new branches into 'normal' stores, but still aims to give a “personal touch” there through personal style advice, places to sit and even touch screens so customers can shop online in the store itself – quite a unique feat. “This is a personal service”, says CEO John King. “We are bringing the services of a flagship store to the smaller high streets”.

Breaking the £100 million barrier

The group hopes this move will lift them over the £100 million milestone (€115 million) for web sales revenue in 2011 – that would be twice the amount of last year; though still just a small part of the chain's total turnover that was just over 1 billion pounds for 2010. 

House of Fraser is not the first chain to look for more “bricks” - even for their “clicks”-activities. The Belgian postal services bpost, the London branch of Amazon.co.uk and also Tesco are looking for, or have already realised, similar 'click and collect'-stores.

 


Questions or comments? Please feel free to contact the editors
Strong pound hammers Burberry's profit

Strong pound hammers Burberry's profit

20/05/2015

Lower sales in Hong Kong and an overly strong British pound have forced Burberry to lower its profit forecast for the current fiscal year.

Mango launches Ramadan collection

Mango launches Ramadan collection

20/05/2015

Spanish fashion chain Mango will launch a new collection on 8 June 2015, fully focused on the Arabic countries and the Ramadan. It will mainly consist of evening wear and...

Armin Fichtel is s.Oliver's new CEO

Armin Fichtel is s.Oliver's new CEO

20/05/2015

Clothing brand s.Oliver has appointed Armin Fichtel as its new CEO, succeeding Reiner Pichler who will leave the company by the end of the month.

H&M attracts Balmain's Olivier Rousteing

H&M attracts Balmain's Olivier Rousteing

19/05/2015

Swedish fashion company H&M will join forces with Balmain, the French haute-couture company led by Olivier Rousteing. Aged 29, the French citizen is also the youngest guest designer H&M has...

Uniqlo arrives in Spain... despite Zara's, Mango's and Desigual's efforts

Uniqlo arrives in Spain... despite Zara's, Mango's and Desigual's efforts

19/05/2015

The Spanish 'Big 3' have long resisted Uniqlo's Spanish arrival, but the Japanese company has now finally landed in Barcelona, with Madrid next up on its list of cities.

Urban Outfitters underperforms in first quarter

Urban Outfitters underperforms in first quarter

19/05/2015

American fashion company Urban Outfitters has not managed to match analysts' turnover expectations in the first quarter of 2015. Slower growth in its Anthropologie brand is the major cause for...

Gap exclusively available at Zalando

Gap exclusively available at Zalando

19/05/2015

German fashion web shop Zalando has acquired the exclusive rights to sell Gap's collections online. The American fashion brand opened a virtual shop-in-shop on the German platform yesterday.

Courrèges grows funding to help expansion

Courrèges grows funding to help expansion

19/05/2015

The famous French fashion brand Courrèges, particularly popular in the 60's and 70's, wants to grow its funding in order to create a rapid expansion and change its course after...

Esprit sends out profit alert

Esprit sends out profit alert

18/05/2015

Clothing chain Esprit has sent out a profit alert after it had weaker results both in China and Europe. Those will lead to a loss in its broken fiscal year...

South African tycoon buys New Look

South African tycoon buys New Look

15/05/2015

Billionaire Christo Wiese's company Brait acquired a 90 % stake in British fashion chain New Look, which had been investment funds Apax and Permira's property up until now.

Strong dollar lowers Ralph Lauren's profit

Strong dollar lowers Ralph Lauren's profit

15/05/2015

American fashion company Ralph Lauren has published a lower profit in the fourth quarter of its 2015 fiscal year than it did in the year before. Exchange rate fluctuations are...

Former CEO takes American Apparel to court

Former CEO takes American Apparel to court

15/05/2015

American Apparel's former CEO, Dov Charney, has taken his former company and its chairman of the board, Colleen Brown, to court. He demands 20 million dollars (17.5 million euro) in...