Microsoft announces 75 new US Stores

  • Written by 
  • Published in Electronics
  •   

Following arch rival Apple's exuberant sales figures, Microsoft also published impressive growth statistics. Eclipsing analysts' expectations of 9%, Microsoft's 4.07 billion euro profits is a 30% rise compared to the year before.

 

While profits grew fast, the pseudo-monopolist's turnover grew 'only' 8% to a total of 12.2 billion euro. After a period of crisis and – therefore – IT cost reductions, many companies have invested in new software packages during the last year. 

Microsoft Stores to counter Apple?

Microsoft also announced to start applying an aggressive retail strategy, opening 75 new Microsoft Stores in the US alone in the next two years.  The IT giant will also open stores outside its home market, directly challenging Apple's hen with the golden eggs – the Apple Stores. 

 

This move comes as a surprise as the 11 existing stores have not yet generated any profit. Microsoft, being a software firm, can only display very few fancy products – which is exactly where its arch rival gets its buzz from. Another threat to Microsoft stores is that their products are also being offered by many other distributors.

 


Questions or comments? Please feel free to contact the editors
Darty limits loss

Darty limits loss

15/12/2014

French electronics group Darty has managed to limit its loss for the first half of the fiscal year compared to a year ago. The Belgian branch, which contains Vanden Borre...

Apple seeks 13 employees for its Belgian Apple Store(s)

Apple seeks 13 employees for its Belgian Apple Store(s)

09/12/2014

Apple's very first Belgian Apple Store apparently needs 13 positions filled, leading the company to accept applications. The company mentions "Apple Stores" multiple times, which may point to future store...

Media Markt Netherlands sells Kindles

Media Markt Netherlands sells Kindles

09/12/2014

Electronics chain Media Markt will now also sell Amazon's e-reader Kindle in the Netherlands. It will be the first time Amazon's e-reader is available in a physical store in the...

Nearly 1.3 billion smartphones sold in 2014

Nearly 1.3 billion smartphones sold in 2014

02/12/2014

According to research firm IDC, some 1.3 billion smartphones will be sold in 2014, which means that one in six people on this planet will have bought one in the...

Base acquires ALLO Telecom entirely

Base acquires ALLO Telecom entirely

26/11/2014

ALLO Telecom will cease to exist and its stores will be turned into Base stores from January. All employees will keep their jobs and keep all of their rights as...

Apple opens 3 Stores in Belgium

Apple opens 3 Stores in Belgium

14/11/2014

Good news for Apple fans as the company has apparently planned to open three Apple Stores in Belgium. The first will open in the fall of 2015 in Brussels, next...

Warren Buffett buys Duracell

Warren Buffett buys Duracell

13/11/2014

Multibillionaire Warren Buffett has bought battery manufacturer Duracell from Procter & Gamble through his investment fund, Berkshire Hathaway, which paid some 5.1 billion euro to acquire the world's largest battery...

Motorola has officially become part of Lenovo

Motorola has officially become part of Lenovo

03/11/2014

Lenovo and Google have announced the Motorola purchase has been finalized, which instantly turns Lenovo into the third largest smartphone manufacturer in the world. 

Samsung's net profit drops by nearly half

Samsung's net profit drops by nearly half

03/11/2014

South Korean electronics concern Samsung suffered a 49 % blow to its net profit in the past quarter: particularly its smartphone division is under pressure.

Darty launches physical contact button for customers

Darty launches physical contact button for customers

17/10/2014

French electronics chain Darty has launched a "Darty button", which allows French customers to get into contact with the chain's helpdesk or the service after sales. There is a price...

Media Markt will slown down its expansion

Media Markt will slown down its expansion

16/10/2014

German electronics giant Media Markt will open fewer stores and focus more on its online sales, where it wants to emerge as a front runner.

Computer sales drop less than expected

Computer sales drop less than expected

09/10/2014

It seems the desktop computer market has reached its tipping point. Both IDC and Gartner report that the sales drop in the third quarter was not as large as anticipated...